Week 2 again

On the first lecture of the week we learned about different cultures and how to adjustment your marketing in different countries and cultures. We learned what we need to take in to account when planning a marketing campaign in a different culture than ours, in example you need to think do they have different religion and how do their customs differ from ours. You also need to be very careful about your translations so you don't cause misunderstandings. We also talked about what kind of cultural things you need to acknowledge when going to a business meeting abroad so you don't insult your business partners by accident. So before doing business abroad get to know their culture so you know should you be on time, how much small talk you do before starting, do you get right in to business and how formal the meetings are there. So basically the most important thing when communicating in a world of diversity is be able to relate effectively to people

from different cultural backgrounds and culturally diverse customer base. After the lecture we we're given an assignment to think about how would this company called lacy box do in Finland and what they could do differently in their marketing to succeed in Finnish markets. We also had a second group assignment where we did a PowerPoint presentation on culture of our choosing. 

The second lecture of the week was mostly different groups presenting their groups work. We heard in example about Luxembourg business culture as well as Spanish business cultures. Those presentations showed how different cultures actually differ from others using different everyday business situations as examples. It was actually very interesting and might be useful in the future if I ever get to work overseas. 

We also had a personal assignments for everybody to tell about our cultural baggage. Our cultural baggage is the collection of all the values, beliefs,concepts, and behaviors that we learned

as a child and that will have a great effect on the way we see the world. 

Week 2

This week we talked about personal branding and marketing communication. We didn't have a group assignment this week, but instead everyone had to make a individual video. In the video we had to give a pitch and convince somebody to give us the job that we wanted. I wasn't that exited about the pitch thing because I don't feel very comfortable in front of a camera and don't know what should I say. I have never been that great at talking about my own strengths and "sell" myself to somebody.
In the lecture about personal branding we were also informed what are all the things that are part of our brand. In example in work life our brand includes the work that we have done and our social media and everything you can find on the internet that revolves to us.

Personal brand is what people say about you when you leave the room.
                        - Jeff Bezos, founder, Amazon.com

In the marketing communication we discussed about in example what are the channels you can use in communication and what channel is suitable for which message. We also talked about what kind of message gets people attention and how they will remember it. In marketing communications it is also important that the message is interpret in the right way.
 
We were also given a task to think what is the future of learning. In my mind teaching in the future will be more and more digital, in example they think about teaching coding in elementary school. There will be less courses where you actually have to go to school and more doing them in the internet. I also believe that if you don't have to be present at the lecture there will be more absent students. So it will be extremely important to have good teachers who are good lecturers and enthusiast about their fields, that will motivate the students to attend when they feel they can actually get something out of coming to the lecture instead of just reading the slides online afterwards.

Week 1

I am 22 year old girl studying business management in Laurea. Few weeks ago we started the digital business course and one of our assignments was writing a blog about it.  This blog thing is still a bit of a mystery for me so don't judge. Unfortunately I was sick the first week so I don't really have anything to write about it. I did this course already on fall but I didn't finish so this picture is from the first class of our fall course.