Week 2

This week we talked about personal branding and marketing communication. We didn't have a group assignment this week, but instead everyone had to make a individual video. In the video we had to give a pitch and convince somebody to give us the job that we wanted. I wasn't that exited about the pitch thing because I don't feel very comfortable in front of a camera and don't know what should I say. I have never been that great at talking about my own strengths and "sell" myself to somebody.
In the lecture about personal branding we were also informed what are all the things that are part of our brand. In example in work life our brand includes the work that we have done and our social media and everything you can find on the internet that revolves to us.

Personal brand is what people say about you when you leave the room.
                        - Jeff Bezos, founder, Amazon.com

In the marketing communication we discussed about in example what are the channels you can use in communication and what channel is suitable for which message. We also talked about what kind of message gets people attention and how they will remember it. In marketing communications it is also important that the message is interpret in the right way.
 
We were also given a task to think what is the future of learning. In my mind teaching in the future will be more and more digital, in example they think about teaching coding in elementary school. There will be less courses where you actually have to go to school and more doing them in the internet. I also believe that if you don't have to be present at the lecture there will be more absent students. So it will be extremely important to have good teachers who are good lecturers and enthusiast about their fields, that will motivate the students to attend when they feel they can actually get something out of coming to the lecture instead of just reading the slides online afterwards.