Week 2 again

On the first lecture of the week we learned about different cultures and how to adjustment your marketing in different countries and cultures. We learned what we need to take in to account when planning a marketing campaign in a different culture than ours, in example you need to think do they have different religion and how do their customs differ from ours. You also need to be very careful about your translations so you don't cause misunderstandings. We also talked about what kind of cultural things you need to acknowledge when going to a business meeting abroad so you don't insult your business partners by accident. So before doing business abroad get to know their culture so you know should you be on time, how much small talk you do before starting, do you get right in to business and how formal the meetings are there. So basically the most important thing when communicating in a world of diversity is be able to relate effectively to people

from different cultural backgrounds and culturally diverse customer base. After the lecture we we're given an assignment to think about how would this company called lacy box do in Finland and what they could do differently in their marketing to succeed in Finnish markets. We also had a second group assignment where we did a PowerPoint presentation on culture of our choosing. 

The second lecture of the week was mostly different groups presenting their groups work. We heard in example about Luxembourg business culture as well as Spanish business cultures. Those presentations showed how different cultures actually differ from others using different everyday business situations as examples. It was actually very interesting and might be useful in the future if I ever get to work overseas. 

We also had a personal assignments for everybody to tell about our cultural baggage. Our cultural baggage is the collection of all the values, beliefs,concepts, and behaviors that we learned

as a child and that will have a great effect on the way we see the world.